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Facebook is big. As the largest social network in the world, it has more than 1.23 billion active users, 62% of whom log in on a daily basis.
Facebook has three tools (pages, ads, and groups) that can be used by anyone. Each of these options has its own purpose, and they can be combined for greater reach.
Facebook pages are similar to profiles, but for businesses, organizations, and public figures. Users can “Like” a page, which means they’ll automatically receive updates from that page in their news feed. Users also have the option to “Like” a page but not follow it.
Facebook offers a fantastic targeted advertising platform. You can create ads targeted at specific geographic areas, ages, education levels, and even the types of devices used for browsing.
Facebook groups are similar to discussion forums, but with additional features that pages and profiles have (like a wall). You can create groups related to your industry or product offerings as a way to reach out to potential customers.
More than 60 million photos are posted each day, and 1.6 billion daily “likes” are given.
70% of Instagram users have spent time looking up a brand on the platform. Instagram allows you to promote your brand and product in a friendly, authentic way without directly selling to your customers.
It’s important to keep in mind that Instagram users value high-quality content. Create photos and videos that provide your audience with interesting information or showcase your brand in a new, unique way. Optimize your content by writing entertaining captions that encourage engagement.
LinkedIn is a powerhouse social network for B2B marketers. Built for business networking, LinkedIn works exceptionally well for B2B lead generation, making it one of the top tactics for B2B marketing.
While LinkedIn is traditionally used as a networking platform for professionals and job-seekers, it also offers plenty of opportunities to market and grow your business.
According to LinkedIn, the site has 500 million members, 61 million senior-level influencers, and 40 million decision-makers using the website.
According to a study by the Content Marketing Institute, 97% of B2B marketers use LinkedIn for content marketing purposes. B2B marketers know not to skip this site when organizing a marketing strategy since big players regularly check and network on this platform.
If we told you about the benefits of YouTube marketing in a video format, you’d probably pay more attention. So we’ll keep it short. Online video traffic accounts for around 80% of all consumer traffic.
Press play on new ways to engage consumers with a nifty YouTube campaign. Reach more people in more places and show more of what your business can offer.
Google Plus can be an effective tool to promote your brand to niche audience.
You can view Google+ as the welcoming bridge between SEO and social media marketing management. Increase your authority and boost your search rankings through the all-encompassing power of Google.
After reaching a plateau in online traffic, global brand awareness and conversions, Dhauladhar Collection wanted a local SEO company that could expand their already wildly successful designer label into new and emerging markets.
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