The Beginner’s Guide to Getting More High Quality Traffic
You’ve launched your website, you’ve shared it with friends and family, and now… you wait.
But what happens when the traffic doesn’t come? If there’s no traffic, there are no conversions. If there are no conversions, there’s no profit.
what happens if the traffic comes, but it’s all the wrong people?
Don't worry! Here’s how to get high quality traffic that’s relevant to your unique store.
There are a number of different sources you can use to generate more traffic to your website. You can: start a blog, launch a podcast, invest in SEO, explore PPC, become a social media socialite, or any number of other options.
Here’s the thing, though: some of those sources will generate higher quality traffic for your specific business and some of those sources will generate lower quality traffic for your specific business.
Driving traffic to your store is hard enough, let alone the right traffic. Don’t worry, you’re definitely not alone on this one.
4 Popular Traffic Sources to Consider
Now, there are thousands of different traffic sources out there, but I’m going to focus on some of the most popular and well-known.
What types of buyers are you likely to attract via each traffic source? How can you target your traffic acquisition efforts more effectively on each channel?
Let’s find out.
According to WordPress, 409 million people view more than 22.3 billion pages each month. WordPress users produce about 76.3 million new posts and 42.7 million new comments each month.
But who’s reading blogs? Well, to be honest, kinda everyone. But check it out:
- According to Pingdom, the average reader of a top blog is about 41-years-old.
- The same study found that the average top blog has 45% female and 55% male readers.
But this is all averages among some of the top blogs. There are plenty of niche blogs that would defy this data.
If you want to attract relevant buyers and generate traffic back to your website through blogging, you’ll need to be purposeful about your targeting.
So, it starts with two things:
Figuring out who your highest quality customers are: For this, look into three factors: purchase frequency, average order value (AOV), and retention. What similarities do those who purchase often, purchase more and stick around have?
Creating a destination where those types of people would want to hangout: Dig into Google, conduct some qualitative research. What problems do those people have that they turn to your website to solve? What interests them outside of your products? What do they do for fun with friends? What are they passionate about? Craft blog content based on the answers to those questions.
Don’t go into blogging blind. Know your ideal audience, have a strategic plan for gaining mind-share with that audience, infiltrate their current hangouts, and eventually create a new hangout destination for them.
Those aged 35-54 (31%) and 55+ (32%) are the most likely to have listened to a podcast. However, those aged 18-34 (44%) are the most likely to be regular monthly podcast listeners.
Much like blogging, podcasting opens you up to a wide variety of people. So while these averages are interesting to read, you could excel in a specific niche, targeting a specific audience.
3. Social Media
There are dozens of social media platforms you could choose from. We’re talking Facebook, Twitter, LinkedIn, Pinterest, Snapchat, Google+, Instagram… the list goes on and on.
So, for the sake of simplicity, we’ll focus on the two whales: Facebook and Twitter. If you want, you can apply the process I’m about to lay out for you to other social media platforms you want to try out.
Facebook had 2 billion monthly active users. Active users are those which have logged into Facebook during the last 30 days. Reaching 1.33 billion active users on a daily basis, Facebook is easily the most popular social media platform in the world.
80% of Facebook users worldwide accessed the site via mobile devices vs. only 39% who accessed the site via laptop or desktop.
eMarketer estimated that worldwide, user growth of 10.9% that year would bring Twitter’s monthly active population to 286.3 million. For 2018, the estimate jumped to 336.1 million by the end of the year
While there are other options for hosting your videos, YouTube and vimeo are the most popular, so I will focus on it for the sake of simplicity. It is, after all, the second largest search engine in the world.
Check out the data:
- YouTube has over a billion users (almost one-third of all people on the Internet) and, each day, those users watch a billion hours of video, generating billions of views.
- YouTube overall, and even YouTube on mobile alone, reaches more 18-34 and 18-49 year-olds than any cable network in the U.S.
- More than half of YouTube views come from mobile devices.
- The number of channels earning six figures per year on YouTube is up 50% year over year.